PROFESSIONAL WORK
Denim Retention Campaign
Led content development for a large-scale denim retention campaign targeting previous-year buyers. Managed data integration, audience segmentation across CMS platforms, and multi-channel deployment spanning email, push notifications, in-app messaging, and media content.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing, Push Notifications, In-App Messaging, Data Management, Audience Segmentation, CMS Integration
In The Works
Coming Soon..
First Time Buyer Orchestration
Kickstarted a orchestration project that spaned across mutiple teams within martech and engineer department that focused in on the first time buyer journey, for both Abercrombie & Hollister Brand.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing, Push Notifications
Email Campaign Execution
Developed and QA'd responsive HTML email templates for Abercrombie Adults brand, ensuring cross-platform compatibility across 1M+ subscribers.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing
Email Campaign Execution
Developed and QA'd responsive HTML email templates for Hollister Brand, ensuring cross-platform compatibility across 1M+ subscribers.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing
Promotional Push Content Optimization
Alongside email development, I also build dynamic push notifications for both Abercrombie Adults & Kids, & HCO brands, ensuring cross-platform compatibility across 1M+ subscribers & cordinate timing across email + app push to deliver a unified brand experience.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing, Push Notifications
