GROWTH ENGINEERING WORK
Denim Retention Campaign
As a growth engineer, led technical implementation and content development for a large-scale denim retention campaign targeting previous-year buyers. Engineered data integration systems, built audience segmentation workflows across CMS platforms, and architected multi-channel deployment spanning email, push notifications, in-app messaging, and media content to maximize retention and revenue.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing, Push Notifications, In-App Messaging, Data Management, Audience Segmentation, CMS Integration
First Time Buyer Orchestration
As a growth engineer bridging marketing and technology, contributed to an orchestration project spanning multiple teams within martech and engineering departments. Worked on the first-time buyer journey automation system for both Abercrombie & Hollister brands, combining technical infrastructure with marketing strategy to drive repeat purchase behavior.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing, Push Notifications
Email Campaign Execution
Engineered responsive HTML email templates and campaign workflows for Abercrombie Adults brand, ensuring cross-platform compatibility across 1M+ subscribers. Combined technical development with growth optimization strategies to maximize deliverability, engagement, and conversion rates.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing
Email Campaign Execution
Engineered responsive HTML email templates and campaign workflows for Hollister Brand, ensuring cross-platform compatibility across 1M+ subscribers. Applied growth engineering principles to optimize campaign performance, segment targeting, and deliverability for maximum business impact.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing
Promotional Push Content Optimization
As a growth engineer, built dynamic push notification systems for Abercrombie Adults & Kids, & HCO brands, ensuring cross-platform compatibility across 1M+ subscribers. Engineered coordinated timing workflows across email + app push channels to deliver a unified brand experience that maximizes engagement and conversion.
HTML, CSS, Email Marketing, Responsive Design, Cross-platform Testing, Push Notifications
Internal Dev Team Tooling
As a growth engineer, I identified a team-wide productivity bottleneck and built an internal Chrome extension with vanilla JavaScript to streamline our dev team's campaign workflow. The tool provides one-click access to team resources, pre-validated CMS scripting templates, brand-specific email headers, and localized translations — reducing errors and speeding up campaign development.
JavaScript, HTML, CSS, Chrome Extension APIs, Manifest V3, Clipboard API, Vite
HCO X NCAA
Led growth engineering execution for the Hollister x NCAA partnership by developing campaign-ready email and push experiences, building segmented audience workflows, and supporting ad hoc event messaging. Owned technical implementation across channels to align partnership storytelling with precise targeting, including a UT alma mater event push activation.
HTML, CSS, Email Marketing, Push Notifications, Audience Segmentation, Data Management, Cross-platform Testing, Cordial
AF X NFL
Led growth engineering execution for an AF x NFL collaboration campaign by building and launching email and push experiences tied to key football moments. Highlighted the CD LAMB event with zip code-based audience segmentation to target nearby fans, resulting in a successful Fort Worth location activation.
HTML, CSS, Email Marketing, Push Notifications, Audience Segmentation, Zip Code Targeting, Data Management, Cross-platform Testing, Cordial
