Project Overview
Developed and QAd responsive & dynamic HTML push notifications & In App messages for Abercrombie Adults, Kids, & Hollister brand within Content Management System, Cordial, ensuring cross-platform compatibility across 1M+ subscribers. This project focused on creating engaging push campaigns that resonated with corressponding demographics while maintaining technical excellence.
The work encompassed template development, responsive design implementation, cross-platform testing, and performance optimization to ensure maximum deliverability and engagement rates for all brands across multiple regional markets.
Key Responsibilities
- •Developed responsive HTML push templates from design figma mockups provided by design cross partners.
- •Ensured cross-platform compatibility across Iphone & Android
- •Conducted thorough QA testing for 1M+ subscriber base
- •Optimized push performance and deliverability rates
- •Maintained brand consistency across all push communications
- •Tailored content for brands specific demographic and brand voice provided by Cross partners
- •Created and managed ad hoc segmentation lists for targeted audience campaigns
- •Uploaded and processed customer data lists for regional and demographic targeting
- •Deployed campaigns across multiple regional markets (USCAN, EUUK, Germany, Mexico)
Technical Achievements
Push Development
Aided Cordial Engineers create pixel-perfect HTML push templates that rendered consistently across both Android & IOS systems.
Responsive Design
Implemented mobile-first responsive design ensuring optimal viewing experience across all device sizes and screen resolutions.
Quality Assurance
Established comprehensive testing protocols ensuring 99.9% compatibility across both major platforms.
Brand-Specific Approach
Working with perspective brands required a deep understanding of their brand identity and target demographic. The push templates were designed to reflect the brands desired aesthetic while maintaining technical excellence.
Visual Design
Implemented brands signature visual styles with designated design elements.
Content Strategy
Tailored messaging to resonate with brands voice consistency.
Data Management & Regional Deployment
Beyond development, I managed comprehensive data segmentation and regional deployment strategies to ensure campaigns reached the right audiences in the right markets.
Audience Segmentation
Created ad hoc segmentation lists for targeted campaigns, including demographic, behavioral, and geographic targeting to maximize campaign effectiveness.
Data Processing
Uploaded and processed customer data lists, ensuring data quality and compliance with regional privacy regulations across all markets.
Regional Markets
Deployed campaigns across USCAN, EUUK, Germany, and Mexico markets, adapting content and timing for regional preferences and regulations.
Project Details
Abercrombie, Kids, Hollister
Push Notif Developer & QA Specialist
1M+ Subscribers
Ongoing
USCAN, EUUK, Germany, Mexico
Technologies Used
Push Notifications & In App messages Examples
Some examples of different push notifications I developed for all three brands. Each template was deisgned with re-usabilty across all brands while ensuring optimal performance across both IOS and Android and regional markets.
Technical Highlights
- • Cross-platform compatibility tested across Android and IOS devices
- • Mobile-responsive design optimized for perspective audiences
- • Fast loading times with optimized images and efficient code
- • Accessibility features for inclusive design
- • Regional deployment across USCAN, EUUK, Germany, and Mexico markets
- • Advanced audience segmentation and data management capabilities
