Project Overview
Developed and QAd responsive HTML email templates for Abercrombie Adults brand within Content Management System, Cordial, ensuring cross-platform compatibility across 1M+ subscribers. This project involved creating sophisticated email campaigns that maintained brand consistency while delivering exceptional user experience across all email clients.
The work included template development, responsive design implementation, cross-platform testing, and performance optimization to ensure maximum deliverability and engagement rates across multiple regional markets.
Key Responsibilities
- •Developed responsive HTML email templates from design figma mockups provided by design cross partners.
- •Ensured cross-platform compatibility across major email clients
- •Conducted thorough QA testing for 1M+ subscriber base
- •Optimized email performance and deliverability rates
- •Maintained brand consistency across all email communications
- •Created and managed ad hoc segmentation lists for targeted audience campaigns
- •Uploaded and processed customer data lists for regional and demographic targeting
- •Deployed campaigns across multiple regional markets (USCAN, EUUK, Germany, Mexico)
Technical Achievements
Email Development
Created pixel-perfect HTML email templates that rendered consistently across Outlook, Gmail, Apple Mail, and mobile email clients.
Responsive Design
Implemented mobile-first responsive design ensuring optimal viewing experience across all device sizes and screen resolutions.
Performance Optimization
Optimized email load times and reduced spam score through efficient coding practices and image optimization.
Quality Assurance
Established comprehensive testing protocols ensuring 99.9% compatibility across all major email platforms.
Data Management & Regional Deployment
Beyond email development, I managed comprehensive data segmentation and regional deployment strategies to ensure campaigns reached the right audiences in the right markets.
Audience Segmentation
Created ad hoc segmentation lists for targeted campaigns, including demographic, behavioral, and geographic targeting to maximize campaign effectiveness.
Data Processing
Uploaded and processed customer data lists, ensuring data quality and compliance with regional privacy regulations across all markets.
Regional Markets
Deployed campaigns across USCAN, EUUK, and Mexico markets, adapting content and timing for regional preferences and regulations.
Campaign Localization
Ensured proper localization of email content, including language adaptation, currency formatting, and regional compliance requirements.
Project Details
Abercrombie & Fitch
Email Developer & QA Specialist
1M+ Subscribers
Ongoing
USCAN, EUUK, Mexico
Technologies Used
Email Examples
Some examples of the email campaigns I developed for Abercrombie & Fitch. Each template was designed to maintain brand consistency while ensuring optimal performance across all email clients and regional markets.
Technical Highlights
- • Cross-platform compatibility tested across 20+ email clients
- • Mobile-responsive design with breakpoints for all device sizes
- • Optimized for accessibility and screen readers
- • Fast loading times with compressed images and efficient code
- • Regional deployment across USCAN, EUUK, and Mexico markets
- • Advanced audience segmentation and data management capabilities
