HCO X NCAA
Growth Engineering: Partnership Campaigns Across Email, Push, and Segmentation
Project Overview
The HCO X NCAA workstream was a high-visibility partnership opportunity where I supported campaign development from build to launch. I contributed technical execution across both email and push, helping translate partnership creative into production-ready communications that were consistent, on-brand, and campaign-ready.
Alongside channel execution, I managed segmentation-driven delivery decisions so each send was targeted to the right audience. This included ad hoc campaign support, most notably a UT-focused event push connected to my alma mater, where speed, relevance, and clear segmentation were key.
Key Responsibilities
- •Built and QA'd partnership emails for Hollister x NCAA campaign moments.
- •Produced push sends aligned with email launches to support cross-channel consistency.
- •Created and refined segmented audiences based on campaign goals and data availability.
- •Supported ad hoc launch timelines while maintaining quality and delivery standards.
- •Delivered a UT-specific ad hoc push event activation with targeted audience logic.
Segmentation & Send Strategy
Audience Definition
Built campaign segments to match partnership objectives, combining eligibility filters, engagement signals, and regional availability to improve send relevance.
Cross-Channel Timing
Coordinated email and push sequencing so users received coherent messaging at the right moments during each campaign drop.
Ad Hoc Execution
Handled rapid-turn event requests, including the UT ad hoc push, by quickly preparing lists, validating content, and shipping targeted sends without sacrificing QA.
Quality Controls
Verified deliverability basics, rendering behavior, and launch readiness across both channels to support reliable campaign performance.
Partnership Highlights
This project reflects the opportunity to support a meaningful brand partnership while balancing creative storytelling with technical execution. The campaign work combined planned launches with fast ad hoc moments, showing how flexible martech execution can drive timely, targeted messaging.
From production-ready emails to segmented push sends, the HCO X NCAA initiatives demonstrate end-to-end growth engineering support for campaigns that need both scale and precision.
Project Details
Hollister
HCO X NCAA
Growth Engineer (Email, Push, Segmentation)
Email + Push Notifications
UT ad hoc push event
Technologies Used
Campaign Creative Examples
Select examples of email and push assets used to support HCO X NCAA campaign launches, including NCAA partnership visuals and UT ad hoc event messaging.
