AF X NFL
Growth Engineering: Collaboration Campaigns, Event Pushes, and Zip Code Segmentation
Project Overview
This AF x NFL collaboration gave me the opportunity to build and deploy campaign experiences across both email and push channels around key football moments. I translated creative direction into production-ready assets and supported launches that were timely, targeted, and built for scale.
A major highlight was the CD LAMB event activation. As a Cowboys fan, it was especially meaningful to support this launch while applying precise audience strategy and operational execution.
Key Responsibilities
- •Developed campaign email builds and push sends for AF x NFL promotions.
- •Coordinated launch timing across channels to keep campaign messaging aligned.
- •Built audience segments using zip code targeting for event proximity relevance.
- •Executed and supported CD LAMB event communications from prep through launch.
- •Maintained QA quality and cross-platform consistency under event-driven timelines.
Zip Code Segmentation Strategy
Geo-Based Targeting
Utilized zip code segmentation to prioritize nearby audiences and focus event messaging on customers most likely to attend.
Audience Precision
Refined sends to match event relevance and reduce noise, improving communication quality for the CD LAMB activation push.
Cross-Channel Sync
Aligned location-based push notifications with email campaign support so recipients experienced consistent messaging before and during the event window.
Launch Readiness
Executed segmentation checks and final QA to ensure audience accuracy and deployment confidence for the Fort Worth activation.
Campaign Impact
The CD LAMB event campaign demonstrated how strong collaboration plus precise segmentation can improve event communication outcomes. By combining channel execution with geo-focused targeting, the campaign reached the right audience at the right time.
The event was a success at the Fort Worth location, and this project highlights how localized martech strategy can strengthen both brand moments and customer engagement.
Project Details
AF X NFL
CD LAMB Event
Growth Engineer (Email, Push, Segmentation)
Zip Code Segmentation
Successful Fort Worth Event
Technologies Used
Campaign Creative Examples
Visual examples from the AF x NFL collaboration, including CD LAMB email and event push creatives, plus supporting campaign assets used to promote football-driven launches.
